Ep. 26 From Vision to Movement: The Game-Changing Philosophy of Junk Kouture with Troy Armour


In Today’s Episode:

  • Troy Armour’s passion for creativity and his own experiences as a child inspired him to create Junk Kouture, a movement that gives kids the opportunity to showcase their skills and talent.
  • Junk Kouture challenges young people to create wearable designs from junk material, promoting sustainability and creativity.
  • The movement has had a significant impact on the lives of participants, helping them gain confidence, discover their true potential, and pursue careers in creative fields.
  • Troy emphasizes the importance of valuing creativity and providing equal opportunities for all kids, regardless of their background or skill set.
  • Junk Kouture aims to reach every classroom in the world, promoting inclusivity, sustainability, and the power of creativity.

In this groundbreaking episode of the “Love Not Fear” podcast, we dive deep into the heart of creativity and sustainability with the visionary Troy Armour, the innovative mind behind Junk Kouture. This global phenomenon is not just redefining fashion; it’s transforming how we view waste, art, and the power of young minds. Imagine a world where trash turns into treasure, where the next generation leads the charge in environmental stewardship through the lens of fashion. Troy takes us on a journey from the inception of Junk Kouture in the northwest of Ireland to its explosion onto the global stage, illustrating how creativity can spark a movement and change the world.

But who is Troy Armour? A self-described ‘Impact Entrepreneur,’ Troy has not only redefined the concept of wearable art but also challenged our collective approach to the world’s resources. Under his guidance, Junk Kouture has evolved into the world’s first sport for creatives, a platform where young designers are empowered to see the potential in the discarded, crafting stunning pieces of fashion from recycled materials. His mission goes beyond the catwalk; it’s about instilling a mindset of sustainability and innovation in future generations.

In this conversation, Troy shares his personal journey of transformation, from a young boy in Ireland with a dream to a CEO and visionary leading a global initiative. He talks candidly about the challenges and triumphs, the moments of doubt, and the flashes of brilliance that have marked his path. We explore the essence of Junk Kouture and its impact on both the participants and the world at large. How does it challenge our perceptions of waste and creativity? How has it become a catalyst for change among the youth?

Join us as we delve into these questions and more, uncovering the stories of resilience, creativity, and hope that define Junk Kouture. This episode is not just a conversation; it’s a call to action—a reminder that innovation can come from the most unexpected places, and that each of us has the power to make a difference. 

We don’t value creativity enough, and it’s around us every day.

Troy Armour

Episode Timestamps:

00:08 – Introduction.

00:35 – Troy’s background and growing up in Ireland.

02:26 – Introduction to Junk Kouture and its purpose.

04:33 – Troy’s personal connection to Junk Kouture and its value.

06:27 – Insight gained at MIT (Massachusetts Institute of Technology) and realizing the potential of Junk Kouture.

09:52 – The importance of mindset and overcoming limiting beliefs.

13:41 – Balancing passion for Junk Kouture with other responsibilities.

15:50 – How living in a smaller home has brought Troy’s family closer together.

19:01 – The challenges of balancing Troy’s identity as the CEO of Junk Kouture.

19:51 – How speaking publicly about his weaknesses became Troy’s biggest strength.

22:33 – The importance of breaking societal norms and embracing one’s true self.

25:37 – The benefits and challenges of the Junk Kouture design process.

25:37 – Introduction to the process of creating wearable designs from junk material.

29:32 – Importance of inclusivity and a level playing field in Junk Kouture.

35:43 – The message of using waste material and the importance of reducing waste.

36:36 – Cultivating a culture of sustainability and conscious consumption.

37:15 – The power of youth in leading the change towards a more sustainable future.

39:39 – Junk Kouture provides a platform for young creative people.

The power of being seen for who you are – this is what Junk Kouture is about.

Troy Armour

🤍 Visit Junk Kouture’s website to learn more about their mission and how you can get involved. Whether you’re a student, educator, or just someone passionate about the cause, there are numerous ways to participate or support.

🤍 Become a Junk Kouture ambassador: If you’re inspired by Troy’s vision and want to take a more active role, consider becoming a Junk Kouture ambassador in your community or school. Help spread the message and engage young creatives in this incredible opportunity.

🤍 Challenge yourself or someone you know to create your own piece of wearable art from recycled materials. And don’t forget to use the insights gained from this episode to advocate for sustainability and creativity in your local community. 

🔊 If you found value in today’s episode, don’t forget to subscribe to our channel and share this podcast with friends. Your support helps us spread the message of love over fear and reach more listeners. Remember, growth begins at the end of your comfort zone. 


Spread the message and share the Love with every person you talk to! ❤️