Ep. 33 The Price of Attachment: Why Holding On Costs More Than You Think with David Henzel and Eduard Brink


In Today’s Episode:

  • The sunk cost fallacy is a human condition where individuals hold onto things that are no longer serving them due to previous investments.
  • It is important to be aware of the things in our lives that no longer bring us joy or serve a purpose.
  • Letting go of sunk costs can lead to personal growth and a more fulfilling life.
  • It is okay to prioritize our own well-being and happiness over external expectations or societal norms.
  • Making choices based on love rather than fear can lead to more fulfilling and authentic experiences.

Dive into an enlightening and deeply personal exploration of the sunk cost fallacy in the new episode of the “Love Not Fear” podcast. Join hosts David Henzel and Eduard Brink as they unravel the intricacies of why we cling to past investments — be it time, money, or emotions — and how such attachments often lead us away from making decisions rooted in love rather than fear.

As they delve into the concept of decluttering — not just physical spaces but also our lives and minds — you’ll find yourself questioning: Am I holding onto something because of love, or is it fear? The conversation takes a turn towards the transformative power of letting go, whether it’s unnecessary apps, projects, or even people who no longer contribute positively to our lives.

It’s a conversation that’s as much about introspection as it is about action, offering practical tips and heartfelt advice on navigating the complex decisions of what to keep and what to let go. Tune in for a dose of motivation to clean your slate and make room for what truly matters, driven by love, not fear. It’s time to declutter your life, reassess your investments, and boldly step into a future unburdened by the past.

Change starts with awareness. Being aware of what no longer serves us allows us to make better decisions.

Eduard Brink

Episode Timestamps:

00:08 – Introduction

01:20 – Examples of the sunk cost fallacy in personal and business decisions

03:38 – Personal example of quitting a business despite previous investment

05:10 – Struggling with focusing on the thing that really matters

08:41 – Default tasks and the feeling of not moving the needle

10:08 – Setting goals to get rid of apps, projects, things, and meetings

12:30 – Letting go of people who no longer serve you

13:01 – The importance of acknowledging that relationships and engagements are not fixed in time

13:39 – Conclusions

Sometimes, the outside world doesn’t care about our sunk costs. It’s important to prioritize our own well-being and happiness.

David Henzel

After diving deep into the sunk cost fallacy and exploring the art of letting go, we invite you to join us in a personal challenge that promises to reshape your approach to decisions in business and life.

🤍 Start with an honest inventory of your life. Identify areas, items, or even relationships that may be lingering around due to sunk cost bias. This could be anything from unused subscriptions and outdated projects to friendships that no longer align with your growth.

🤍 We challenge you to take decisive steps:

👉🏻 Delete five apps from your phone that you haven’t used in the last month.

👉🏻 Pause or terminate five projects or tasks that are not bringing you joy or contributing to your goals.

👉🏻 Cancel five meetings that aren’t absolutely necessary, creating space for what truly matters.

👉🏻 Choose five physical items in your environment that you can donate, sell, or throw away. Let go of what no longer serves you.

👉🏻 Reflect on your relationships. If there are people who drain your energy rather than replenish it, consider if it’s time to let go or reduce contact.

Your journey to decluttering your life and making more mindful choices starts now. Are you ready to let go of the past and embrace a future filled with love, purpose, and clarity? 

Spread the message and share the Love with every person you talk to! ❤️